Acts of Appreciation is an platform for Audi local sales employees. The platform helps and activates the sales people to serve the consumer. 

The sale employee opens the application and after a personal login it proposes 'spontaneous' daily acts of kindness towards his clients. Stuff that makes the life of any Audi driver a bit more fun then it already is. 

With every act Audi creates a valuable contact moment with the client. Selling by serving. 

RLKM asked us to develop a concept that use “digital” as a way to get more people to voluntarily contribute money to preserve nature.

Rather than being constantly connected, park visitors may prefer to shut off their phone. With the Disconnect application we help them to take a break. Disconnect offers you total freedom: all you need to optimally experience a nature park.

Disconnect certainly isn’t targeted at park visitors only. It becomes a brand that helps anyone (temporarily) escape from daily life.

Give it a try, Disconnect yourself. 

Role: Strategy  & Concept Development 
Agency: Boondoggle Bright, 2011

How can Porsche use their brand story to create valuable content for their fansumers? 

By focussing on the decade between the moment you know you want one and the moment you actually own one.

Porsche will provide and facilitate life changing moments and offering smart tools to own your own. Here a glimpse of the ideas I came up with.   

1. Based on the elevator pitch principle Porsche offers young professionals a pitch possibility while driving through town with the local Gordon Gekko. 

2. A car for those with ambition. Collaboration with several top notch financial companies in order to include a Porsche in their job offer. 

3. A special bank account where you can 'Save Your Porsche' and a 'Quick Saver App'.

Role: Strategy, Concept Development, Design

The game is about getting to know your friends by confronting yourself and them with dazzling questions. Login with Facebook. Each turn the players get the same question about one player. They have to choose a answer of a list of mutual frenemies. Whoever knows best his friends will win the game.

Take a look and try it out for free, its fun.

Role: Concept Development & Game Mechanism 
Agency: Lifelabs, 2012

Het Parool is the local newspaper of Amsterdam. Local newspapers are fighting for a way to keep up with technology. Our challenge was to think up a digital campaign in order to boost their sales.

Based on peoples specific location we used ‘digital’ to publish more relevant news. Making local news really local. People can simply access local news by scanning a QR code on the print or download the application for more features.

Role: Strategy, Concept Development & Design
Agency: Nijgh, 2010